bauhaus imaginista
and the importance of transculturality

Like most designer start-ups, A&T started as a very small design studio. We began by designing and manufacturing modest batches of textile and fashion items, manufactured mostly on handlooms and tiny printing and embroidery sheds in India’s still pervasive small-scale industrial sector. And indeed, 25 years on, our supply chain is still reliant on and supportive of many of these small enterprises.

The history of the Stalinist critique of the Bauhaus and Hannes Meyer has two chapters. The first chapter spans the time from 1929 to the Architects’ Congress in the Soviet Union in 1937; the second consists in the condemnation of the Bauhaus in the GDR that took place on the trip by East German architects to Moscow in spring of 1950. This text tells the story of the first chapter.

In 1959 Charles and Ray Eames presented their multi-screen film Glimpses of the USA inside Buckminster Fuller’s golden dome at the American Exhibition in Moscow. This propaganda project on behalf of the United States Information Agency  was part of a series of experiments into information overload as a new form of communication and persuasion. What was radical in 1959 has become every day. We are surrounded everywhere, all the time, by arrays of multiple, simultaneous images. The idea of a single image commanding our attention has faded away. It seems as if we need to be distracted in order to concentrate.